This season, TOPSHOP embraces a change of direction and casts undiscovered British model, Lily Jean, in their latest campaign.
Kate Phelan, TOPSHOP Creative Director, says,

“Finding an unknown girl to call our own is so exciting. Lily Jean has star quality; she’s a real, natural beauty and a completely new face for a new season of fashion.”

Through a series of images and short videos shot in both Los Angeles and London, Lily Jean models the Spring/Summer collection across California’s carefree beaches and on Britain’s urban streets.

See some of our favourite shots from the campaign below.