Seeking the thrill of a vintage find, without the endless searching? Enter: the TOPSHOP Archive Collection, a mix of authentic re-editions of original TOPSHOP designs and modernized styles that celebrate the fashion-forward aesthetic that built TOPSHOP into the global brand it is today.
TOPSHOP, known for their collaborations, are partnering with themselves this time (meta!), delving into their design archive to inspire a limited-edition 33 piece collection. Launching globally on July 9, this first installment of the TOPSHOP Archive is just the beginning: the brand is inviting their customers to be collaborators through the social campaign #BringItBack, encouraging fans to post images of their most-loved past TOPSHOP pieces for the chance of a re-issue in a future Archive Collection. This innovative customer engagement is changing the way a brand interacts with its customers.
The TOPSHOP Archive collection is available July 23rd at select TOPSHOP locations, including in Canada at TOPSHOP Hudson Bay Yorkdale and Vancouver Downtown stores.