After teasing the signing of two new artists to the California record label, Top Dawg Entertainment has released the first offering from their latest signee – Southern California singer/songwriter SiR.

His debut track on TDE entitled “W$ Boi” is accompanied by some exceptionally trippy visuals directed by Panamaera and Dave Free (one half of director duo “little homies” with Kendrick Lamar). The Inglewood-based singer is no stranger to the label as he was featured on fellow TDE-artist Isaiah Rashad’s album The Sun’s Tirade on the track “Rope // rosegold.”

Watch the video for “W$ Boi” above.