Now, this kind of press is more Tom Hiddleston’s speed. He looks so good in Gucci’s Cruise 2017 ad campaign that we’re almost willing to forgive this summer’s shenanigans. Gucci just announced he’s starring the tailoring campaign for Cruise 2017, wearing some amazing suits.

Gucci creative director Alessandro Michele drew heavily on British styles for the campaign so this seems only fitting. Hiddleston is accompanied by long-haired Afghan hounds. Glen Luchford shot these ads, naturally. Our favorite look has to be the black suit with the subtle red stripe, accompanied by fur slides. Very classy, Hiddles.

See the shots below.

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