Tiffany & Co. has revealed its latest campaign for the T Collection, starring model and entrepreneur Hailey Bieber.

An evolution of the brand’s iconic collection, this marks Bieber’s first advertising venture for the jeweller since her appointment as a Tiffany & Co. global House ambassador last October.

“I have special memories of the women I admire wearing Tiffany & Co. jewelry,” said Hailey Bieber. “It’s a real honour to join that legacy as the face of the T Collection.”

The T motif of the collection draws inspiration from the house’s instantly recognizable logo. Finding power in simplicity, each design celebrates the Tiffany & Co. name and pays tribute to modernity and strength. Bieber showcases the collection’s bold silhouettes, hand-polished finishes and stunning pavé diamonds.

New T Collection designs are available now, with circle pendants and hoop earrings, including styles with pavé diamonds, priced between $3500 and $6800. An 18k rose gold ear cuff featuring pavé diamonds and additional hoop earrings will launch this fall, while 18k yellow, rose and white gold pendants will launch in early 2023.