As Gap embarks on their spring 2014 season under the new creative direction from the recently appointed Rebekka Bay, they’ve enlisted a number of young up and coming celebrities such as rapper Theophilus London, Brit singers Birdy and Anna Calvi, low-fi band Washed Out’s Ernest Greene, actors RJ Mitte and Julia Garner, as well as noted Swedish photographer Lina Scheynius.
Photographed by David Sims, the portrait style photos take the brand back to it’s 90s hay day when the brand was known for ultra casual, wardrobe building blocks. We love how the campaign title Lived-In motions towards everyone favourite Gap pieces they’ve gathered over the years which only keep getting better.
Take a look through the full campaign below.
