PUMA has added a new video to their “Run the Streets” campaign starring The Weeknd to introduce a new silhouette: the IGNITE Limitless Core.

The short visual features the Toronto R&B star rocking the new silhouette (in a black colourway) and maintaining his hustle “from small-time to starboy.” The Limitless Core silhouette combines style with functionality, sporting reflective elements and a cage supported by a forefoot strap.

The PUMA IGNITE Limitless Core is set to release on February 2 on PUMA.com and at PUMA retailers worldwide.