The Toronto singer has joined forces with French premium vodka brand Grey Goose to provide signature cocktails for his fans during his Starboy: Legend of the Fall world tour.
Featuring Grey Goose VX, signature cocktails, dubbed “Starboy” and “Sidewalk,” will be flowing.
Yann Marois, Global Vice President and CMO for Grey Goose Vodka, said in a statement:
“The Weeknd inspires others to celebrate life to the fullest by pushing boundaries and defying cultural expectations through music. As partners, we look forward to reimagining the realm of possibility, just like we did when we introduced Grey Goose to the world: as the first super premium vodka, made entirely of single-origin French ingredients.”
The partnership represents the Starboy’s first major alignment with a spirits brand.