The Weeknd took to his Instagram to announce a collaboration with Swedish fast fashion brand H&M. Partnering with The Weeknd’s XO brand, the first glimpse of the collab is seen on Abel himself in a bomber jacket. Abel will be the face of the campaign which launches in March 2017.

The news follows his recent announcement of series of ‘Starboy’ pop-up shops in part with his forthcoming album Starboy, out November 25.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on