The Weeknd has just announced his upcoming partnership athleticwear mega brand Puma. The partnership was confirmed via the singer’s Twitter account where he also announced an apparel and footwear collaboration with the company under the moniker PumaXO. The first PumaXO drop will be in 2017 but in the meantime, Abel Tesfaye will rep the brand in their new “Run the Streets” campaign.
Not a bad move for the Toronto singer! The Weeknd’s new album Starboy is due out November 25.
excited to announce my partnership w/ @puma #RunTheStreets ||
also excited to release my PumaXO shoe and clothing line in 2017 ?? pic.twitter.com/Wb6hyqYsCE— The Weeknd (@theweeknd) September 29, 2016