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On March 8, otherwise known as International Women’s Day, the Tory Burch Foundation will launch their worldwide #EmbraceAmbition campaign.

Inspired by her own personal experiences in business and the low rates of women in leadership positions, Burch hopes to spread the message that being ambitious is not a negative attribute for girls and women around the world. To bring more attention to the cause, Burch has recruited a range of celebrities including Reese Witherspoon, Laila Ali, and Sheryl Sandberg for a PSA spreading the campaign’s message.

Watch the video above and head to EmbraceAmbition.org to learn more.