The Story of the Levi’s 501 Jean

The Story of the Levis 501 Jean

It has been just over 140 years since Levi Strauss changed the world of fashion by introducing the most important invention in modern clothing, the blue jeans. To mark this special anniversary, Levi’s has released a visually fascinating three-minute video that highlights the 501’s in action throughout their history from the Gold Rush to the uniform of numerous subcultural movements. Watch this video and help celebrate the 501 being a classic since 1873.