Reebok Classics teames up with lifestyle magazine The Rig Out and LA-based RSA Films to create a pretty inspiring new brand campaign, “This Is The Start of Something.” The video was shot on the streets of New York City and celebrate the 25th year anniversary of the Reebok Ventilator. The short film was inspired by the themes of opportunity, endless possibilities, and new beginnings. The inspirational short video tells a story of opportunity, possibility and new beginnings, reliving the brand’s development in the States during the 90’s. It’s inspiring and cool, watch it below.
The Rig Out x Reebok Classics “This Is The Start of Something” Campaign