Remember the 90s? Before social media and internet in the palm of your hands? It was (arguably) the golden era of hip hop, Friends and Seinfeld we the height of cultural reference points and fashion was determined by your immediate friend group. Now that we are well over two decades past this remarkable time the kings of the 90s are making their return. None more prominent than hat brand Starter.

Starter was the originally cool-guy hat fashion “must have” piece. If you were “cool” you rocked a Starter, wearing your Big S with a Star with pride. It was part of the uniform of cool and it sweet. Well, the 90s are back baby, and with that, the return of an icon, the legendary Starter cap is here.

Available at select LIDS stores across Canada, click here for a store near you,  so you can go flex on them hard with your own iconic cap but hurry as it is a limited edition collection and they will sell out.

Watch the video below as we take to the streets in several of the new hats, making looking cool look easy.


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The return of an icon, Starter is back. Shop the new collection now at @LidsCanada. Hit the link in bio to locate a shop near you. #Ad

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*This post was sponsored by Lids Canada, however, the opinions expressed are our own.