The Ouai is launching four sophisticated eau de parfums to join the brand’s extensive lineup of gloriously scented hair products.
It’s the cult brand’s first-ever fragrance collection, inspired by some of the world’s most iconic streets. There’s Melrose Place, which contains notes of bergamot, lychee and cedarwood, and gives a nod to the heavenly scent of the brand’s Rose Hair & Body Oil, while Mercer Street, a blend of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk, is an airy floral musk like many of the brand’s shampoos. North Bondi evokes total beachy vibes and contains notes of Italian lemon, rose de tai, magnolia, lily, blackberry, violet, cedarwood, amber, patchouli and sandalwood. Rue St Honoré, which smells like springtime in Paris, was inspired by The Ouai’s OG, bestselling hair oil, and contains notes of violet, gardenia, ylang ylang and white musk.
The Ouai Eau de Parfums will be available as of November 13 exclusively at theouai.com for $56 USD each. Can’t ouait? You can now sign up for early access via the brand’s website.