The Natural Selection by GREATS

The Natural Selection Collection by GREATS_11

GREATS is determined to revolutionize shoes and with the release of their street-style worthy Natural Selection collection this June they’re making great strides to accomplish this feat.

Brainchild of Ryan Babenzien and Jon Buscemi, GREATS combines a mix of Buscemi’s street edge with Babenzein’s business mindset. The Brooklyn based mens’ footwear brand has created a cost effective model for customers who don’t want to compromise quality. For certain styles the more shoes you buy the more you save. Shoes like the Bab start at $59 and run at 2 for $102. Collaborating to design unique collections with influencers like Nick Wooster GREATS has been worn by celebrities (like Kanye) and avid fans alike and their stylish pieces often sell out online.

In creamy goats’ crust leather with contrasting white rubber trim, the Natural Selection collection  is available in GREATS’ 4 staple styles. The lace-less Wooster is a must-have basic slip on while the standout Royale High, high tops feature laces up to the ankle. The Italian leather is also available on GREATS’ Royale Chukka and the Keds-like Kent style.

Take a look at the full collection below.

The Natural Selection by GREATS_4

The Natural Selection by GREATS_8

The Natural Selection by GREATS_ 7

The Natural Selection by Greats_2

The Natural Selection Collection by Greats_6

The natural Selection Collection by GREATS