When it comes to sneaker collectors there’s always one silhouette they’re chasing, the one they missed out on and have been hunting for ever since. Their Grail. As the saying goes, there’s no accounting for taste, which is what makes the chase oh so tantalizing. Now imagine you had the opportunity to create the perfect colourway. To work with all the fabrics you love from your favourite sneakers, and if you’re adventurous enough, your own favourite textile from home, to manifest the ultimate sneaker of your dreams. Well, this mythical unicorn exists, in the form of the NikeLab Bespoke program located exclusively at 21 Mercer Street in New York.

This unique program is a Nike sneaker lovers dream. With hands-on guidance from experts, people who have extensive experience working in the bespoke world, you’ll never feel lost or overwhelmed. You can create your dream sneaker from one of three Nike silhouettes, the Air Force 1 low and high, and of course, the Air Max 1. If you do have a momentary lapse of confidence you can always take a break and order lunch and chill, to clear your head to clear in a cool laid back environment.

For many of you, you will remember we hit up Nike Bespoke a couple of years ago to make a men’s AM1, and for our second visit to 21 Mercer, we’ve created another Air Max 1. Inspired by the colours and fabrics of warm autumn days, we created the perfect AM1 to reflect our love of NYC, fresh flowers and the colours of life. Oh and this time we captured the experience on film.

Watch the full experience now and slide through a few close-ups below.


Inspired to create your own pair of bespoke Nike’s? Head to NikeBespoke.com to learn more.