One of our favourite perfumers, the esteemed House of Creed, has partnered with China-based IP ROBBiART on the brand’s first limited edition scented art toy. This is pretty amazing as it is the first time we get a collaboration of this sort from the Anglo-French multi-national niche perfume house. As 2023 is the year of the rabbit, CREED and team ROBBi teamed up to produce the first scented ROBBi Art Toy. The design is inspired by Lala Curio’s second collaboration with Creed, a rabbit and peony illustration seen across the CREED Lunar New Collection. By joining forces with ROBBi, CREED can bring one of OUR favourite hero scents, Silver Mountain Water, to life in a metaverse-style experience.
ROBBiART is a China-founded Art Toy brand with a collectable figurine designed by one of China’s leading young female tech entrepreneurs, Rhea He. “The original design of ROBBi was inspired by China’s lunar rover “Yutu.” He is a unique soul that “grows” from the perspective of Generation Z, combining the images of Chang’e and Yutu in ancient Chinese legends with future technology, fantasy, and other elements. He may be a human, he may be a rabbit, or he may be neither. No one knows what is inside his aerospace helmet.” Says He when asked about ROBBi.
ROBBi will be available in two sizes, 28cm ($405 CAD) and 70cm ($915 CAD), each fitted with a unique NFC chip. The chip reveals ROBBi’s unique number, making it a unique collector’s piece.
The House of Creed x ROBBiART will be sold exclusively at Holt Renfrew beginning January 2023.