This is a bit old on the jump off… two years to be exactly, sorry, but my buddy linked me this awesome video/article from DVICE about the “Future of Tennis: Imagined by Lacoste” in honor of their 75 anniversary and it was pretty off the hook. The envisioned future of tennis is super cool with stylish vibrant footwear with heel screens that read “Lacoste,” body armor, and a fancy collapsible racquet with the Lacoste alligator logo. Honestly this video is INSANE, I must insist you all watch it, and lets all keep out fingers crossed that the future of sports ends up actualizing into this.
[dailymotion]https://www.dailymotion.com/video/x5hbbk_lacoste-future_sport[/dailymotion]