In honour of the annual Los Angeles Pride festival and LGBTQ Pride Month, the Paul Smith boutique has teamed up with Instagram to turn the famous Insta-worthy pink wall into a brilliant rainbow mural.

If you’re in L.A. this month, be sure to visit the wall located at 8221 Melrose Avenue, and don’t forget to ‘gram it using #kindcomments to show your support for the LGBTQ community.

Take a look at the time-lapse clip below.