SXSW was a success; a great time was had with lots of parties and networking opportunities, daily. We made the most of it.

Now in its 25th year, there was no lacking of things to do and see — here are some of the top moments from our days and nights in Austin.

August Greene (Common, Robert Glasper, Karriem Riggins) did their first ever live performance at SXSW inside the Vevo House.

Tinashe and August Greene / Photo credit: WMA

Tinashe and Noah Crus also performed.

We caught the Ludacris show at the Vevo House too. He sang the classics like “Move Bitch” and “Welcome 2 Atlanta” and we rewinded to high school for a minute.

It wouldn’t be a truly Austin experience without tacos. Of course we obliged.

Jade Bird won the Grulke Prize for Developing Non-U.S. Act. What a voice.

The Rae Sremmurd show was a big highlight for us.

Another highlight: the M for Montreal showcase featuring Milk & Bone, Frigs and Bodywash.

WE ARE MONTRÉAL ⚜️ #sxsw #sxswqc #milkandbone #deceptionbay

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There were numerous films screening during the festival too. Ghost Stories, Love, Simon, Blockers and 6 Balloons were our top picks. Love, Simon is the first big studio comedy about a gay teenager. 6 Balloons sees Dave Franco in a different (dramatic) role, playing a heroin addict and gives off a Heath Ledger in Candy kind of feel. Broad City‘s Abbi Jacobson plays Franco’s sister.


Love, Simon initiated a whole lot of openness and Twitter chatter.

As we suspected, Ghost Stories was well received by to audiences, and Martin Freeman was meant for the role. The film officially comes out on April 6.

A review called his work “cheeky and chilling” and many tweets praised the film for actually scaring them.

Check out this review if you’re interested in more about the stage play turned movie.

Blockers was another buzzed about film. John Cena held his own in the comedy about a sex pact between two girls, where they’re vying to lose their virginity on prom night. The film has drawn comparisons to other names that premiered at SXSW in years past (i.s. Bridesmaids) and the movie is from Kay Cannon, the woman behind Pitch Perfect films and Girlboss.

The festival housed 14 notable speakers (seven men and seven women), including Elon Musk and Melinda Gates.


The Accelerator Pitch Event saw innovative companies take centre stage and pitch their idea or business to an advisory board.  Winners included Icon 3D (the company is “working toward building this first up-to-code 3d printed home in the United States”).

ARwall (no headset, goggles or smart device needed) won the Augmented and Virtual Reality category while Nix (single-use sweat analytics patch that “tells athletes, soldiers and laborers their hydration status and electrolyte losses in real-time”) won in Sports and Performance Data.

LearnLux won the PerfectPitch Competition, coming away with a $400,000 investment from judges such as Ashton Kutcher and Salesforce’s CEO, Marc Benioff. LearnLux is a financial education startup geared to millennials. It aims to be a resource for people to learn how to refinance student loans, build credit and understand personal finance.

One of the biggest headlines (and unfortunate circumstance) however was the bomb scare which forced The Roots to cancel their show.

But that was one negative in a pile of good times. Until next year.

Oh and thanks Bill Murray for being Bill Murray.


When in Texas ? . #sxsw2018 #BBQ #texasbbq #austinbbq

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