They’re models, It-girls, and Instagirls, and now, Taylor Hill and Hailey Baldwin are the new faces of L’Oréal’s upscale in-salon brand, L’Oréal Professionnel.

The company announced the exciting news this morning, and, while both girls have starred in various beauty campaigns in the past, this marks the girls’ first foray into the hair-specific industry.

Marion Brunet, L’Oréal Professionnel International General Manager, said in a statement:

“They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair colour and style to transform themselves just like with make-up.”

Check out the video below.