I grew up a swimmer. Lifeguarding, swim-team and practice was an ongoing theme in my calendar. When it came time to wearing makeup, I always struggled with wa... More...
Makeup Forever has announced their first brand campaign ever featuring actress/fashion blogger, Jamie Chung and transgender fashion model, Andreja Pejic. Make... More...
Life is busy, especially in your 20's. Relationships, careers, and social activities take over, and we easily forget about ourselves. This lack of attention c... More...
Summer is just around the corner and it's time to get serious about your beauty regime. Right on schedule, we have put together a list of some products we lov... More...
Late last year Nars announced they were working on a collaboration with Christopher Kane and the full Neo-neutral collection has finally been revealed! Consis... More...
Is it Spring yet? Even though we're inching closer towards warmer weather, the polar vortex has still been controlling our attire and beauty regimens. Such a ... More...
Just in time for the sun, NARS introduces their All Day Luminous Weightless Foundation, offering full coverage without the feeling of wearing a full-on founda... More...
It’s a new year, and that mean’s new trends and products are here! Moisturized and nourished skin is still very important to help us get through the rest of t... More...
The holidays really are the best time of year, especially when you get word of an awesome new makeup collaboration, like when we heard producer/DJ Audrey Nap... More...
There's only two months till the holidays! Because we haven't quite reached the Holiday Glam month yet, we decided to a highlight a few more of our makeup sta... More...
With Coachella less than two days away it seems fitting to share this very exciting Beauty Hot Spot that will be on site both weekends. Beauty mega-retailer, ... More...
Coming at you from the beauty front this month we've rounded up nine truly awesome products we could not live without, with specifics from Sidewalk Hustle's m... More...
I am always on the hunt for new lip products. That’s why when I found out about Bite Beauty and their all natural lippies I knew I literally had to run to Sep... More...
Adding a swipe of colour to your lips is the perfect way to POP during the holiday season. To ensure an extra special time under the mistletoe follow these th... More...
Makeup junkies everywhere, save your change! Beauty Vending Machines are coming to a mall and airport near you. FARS (fully automated retail stores) can now ... More...
The Olsen twins are at it again! With two successful lines under their belts they're about to launch two fragrance for Elizabeth & James called Nirvana co... More...
On August 9th Marc Jacobs will release a 122 piece collection for Sephora inspired by his own tattoos and his furnishings at home. The range will include four... More...
Who better than Andy Warhol as a muse for Nars' new colourful and rather extensive limited edition make-up range? Coinciding with the Metropolitan museums new... More...
Sephora has teamed up with Pantone to create an informative flashy video centring on the Pantone colour of the year, Tangerine Tango, and how it can translate... More...
It's time to start thinking about stocking stuffers and last-minute gifts for those near and dear and we'd like to take this moment to nudge you in the direct... More...