Pat McGrath Labs Introduces Metalmorphosis 005 Collection
Legendary makeup artist Pat McGrath has returned with a new limited edition collection of makeup just in time for the holiday season. It's all about metallics a... More...
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Sephora
Urban Decay Reveal New Eyeshadow Palettes & Lipstick Collections
It’s Urban Decay’s 20th Anniversary, and they're celebrating in a big way with the release of several new palettes, liquid eyeshadows, and a lipstick collection... More...
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SEPHORA Introduces Their Own Emojis
Who hasn't felt the need to send a crying mascara emoji? Well now you can, because Sephojis are here! That's right, your favourite beauty retailer has relea... More...
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NYFW Beauty Essentials
The hustle and bustle of New York Fashion Week is just around the corner and it's time to up the anti in the beauty department. We've put together six totally e... More...
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Monthly Beauty Pick’s
As summer progresses and temperatures rise, we find ourselves less and less motivated to apply a full face of makeup, because at some point during the day, it w... More...
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Icona Pop x Make Up For Ever Lipstick Collection
Make Up For Ever is prepping to release their huge 45-piece lipstick collection entitled Artist Rogue, and as a special addition they have teamed up with Swedis... More...
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Makeup Forever Announces Excessive Lash Mascara
The search for that perfect mascara is a never ending one. New formulas are continually developed, driving us out to the stores with hopes of upping our lash ga... More...
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Bite Beauty Introduces Sweet & Savoury Amuse Bouche Lipsticks
Our favourite local lippy creator has done it again! Bite Beauty, which if you didn’t already know are created right here in Toronto, has curated one of the bol... More...
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Beauty Must Have: Wander Beauty On-The-Glow Blush and Illuminator
Warmer temperatures are officially in sight, which means spring beauty is going to be here soon in full force. Nothing says spring like a rosy cheek and dewy fi... More...
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February Beauty Picks
Spring is in the air! We'll, sort of. With warmer temperatures around the corner, we want you looking your absolute best! To help you do just that, we've put to... More...
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January Beauty Picks
Talk about the month of winter blues! Nothing that a good beauty haul can’t help! This month we rounded up eleven awesome products to help get you through the r... More...
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Formula X Announces 2016 #ColourCurators
Formula X has introduced a first-of-its-kind collection called #ColourCurators for 2016. Partaking in this collection will be ten of the most influential in bea... More...
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Holiday Gift Guide: The Beauty Addict
Seven days until Christmas, which means you only have six shopping days left! For all you brave souls that are still heading out to the malls, we have rounded u... More...
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November’s Best Beauty Picks
And there was November! That month literally came and went so quickly, but not quickly enough for us to get our beauty love on. The winter time is harsh, and it... More...
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Top 10 Cutest Korean Beauty Products
It’s no secret that North America has been hit hard with the Korean beauty wave. More than ever, there are an abundance of South Korean beauty products availabl... More...
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Erborian Korean Skin Therapy Comes To Canada
Recently acquired by beloved french skin care and beauty company L'Occitane, Erborian Korean Skin Therapy is now available in Canada!
The line uses "Herbs of t... More...
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4 Lipsticks to FALL For
To say I am excited for autumn would be the biggest understatement of the year. Leather jackets, cozy knits, scarves, hats and most of all lipstick! Shades of... More...
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TIFF Beauty: 3 Waterproof Mascaras
We've all done our fair share of crying during heart wrenching movies, but there's nothing more embarrassing than the moment you exit a theatre with you masca... More...
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In The Know with Air Miles Shops
In case you missed it Air Miles Shops has been running a killer promotion for the past week, but don't worry, there's still time to take advantage and score t... More...
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Sephora Launches Subscription Boxes
Sephora announced today they're finally launching their very first beauty subscription service called Play! by Sephora. The monthly service will cost $10 and ... More...
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