Dua Lipa by Mario Sorrenti for PUMA
Athletic sports and lifestyle brand PUMA present their first campaign with pop star Dua Lipa. The company was shot by legendary fashion photographer Mario Sorre... More...
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Puma
Inside the Puma Women Spring 2020 Preview in NYC
We were invited to check out the Puma Women Spring 2020 preview event in New York at Center 415 in midtown last week. The event had everything from hot new styl... More...
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Bringing that Cali Vibe to Tokyo with Puma
This is Akihabara. But it's known as Electric Town. Bright lights. Arcades. Video-games. Magic the Gathering and Pokemon Cards. Every sort of animal-centric caf... More...
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Pounding the Pavement in Tokyo with Puma Hoops
It’s been a hot minute since the Sidewalk Hustle team touched down in the land of the Rising Sun, but we’re back! Japan has always been a draw for us, from fash... More...
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Holiday Gifts for Sneaker Lovers
It's safe to say that 2018 has been one of the most exciting years for sneaker lovers. While Nike and adidas continue to battle for the title of most popular am... More...
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Atelier New Regime x PUMA Unveil Ren Boot “ANR”
The leaves have not even begun to change colour yet in Quebec but Montreal streetwear label Atelier New Regime is already gearing up for winter. Following their... More...
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Puma Introduces the Defy Women’s Sneaker
On Wednesday, May 16th, sportswear and sneaker brand PUMA turned LA into NY at the Defy City launch event. The IRL IG worthy event was held on the New York lot ... More...
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2017’s Female-led Sneaker Collaborations
Although historically a male dominated industry, 2017 saw the rise of the female-led sneaker collaboration. Traditionally rooted in sports, the past few years h... More...
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Top Rapper Endorsed Sneaker Collaborations of 2017
Some of this year’s most sought after sneakers have been linked to high-profile rap artists who have made their mark on the world of streetwear through innovati... More...
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42 Hype Photos from ComplexCon 2017
Last weekend we jetted off to Los Angeles to cover the second annual Complex Con which took place at the Long Beach Convention Centre. With increased attendance... More...
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A PUMA x MAC Collaboration is Happening
The beauty giant took to Instagram over the weekend to tease a special forthcoming collaboration with none other than PUMA.It’s an interesting and unexpecte... More...
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PUMA and Sophia Webster Announce Collaboration
German sportswear brand PUMA has teamed up with British accessories designer Sophia Webster for a brand new collection including sneakers, apparel and accessori... More...
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The Weeknd Launches Debut Collection for PUMA
The Weeknd has finally unveiled his debut sneaker and apparel collection for PUMA.He took to Instagram to share images of the upcoming range, which sees the... More...
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Summer Festival Fashion with Puma
Last weekend was a big one for music fans in Eastern Canada and the United States. With Caribana, VELD Music Festival, and OVO Fest taking place in Toronto, Lol... More...
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Kylie Jenner Fronts PUMA’s “Velvet Rope” Campaign
Kylie Jenner is front and centre in PUMA’s latest ad campaign donning the Herzogenaurach-based brand’s fall/winter 2017 collection.The new collection, dubbe... More...
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Take a Look at The PUMA x Minions Collection
In February, the Herzogenaurach-based brand announced they would be teaming up with the Minions to coincide with the release of Despicable Me 3.The unisex c... More...
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PUMA Unveils “Pride” Pack
In honour of Pride Month, the Herzogenaurach-based brand has unveiled a five-piece rainbow-hued collection.The "Pride" pack includes the Clyde silhouette, a... More...
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PUMA x The Kooples to Release Collaborative Clyde
PUMA has joined forces with French fashion retailer The Kooples to release two collaborative Clyde sneakers inspired by Kooples' rock n' roll style.The shoe... More...
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PUMA Releases Tsugi Shinsei Raw Pack
Last month, PUMA launched a new silhouette, the Tsugi Shinsei, and today follows up with a "Raw" version of the sneaker that has a more relaxed, deconstructed v... More...
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Puma Announces COOGI Print Footwear and Apparel Collection
Puma is bringing back one of the most iconic pieces of 90s clothing with its new COOGI collection. The German sportswear giant has teamed up with the Australian... More...
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