5 Minutes With Canadian NBA Star Bennedict Mathurin
Despite only one NBA team in Canada, basketball is in the DNA of the North. Canada is a basketball country, from the 2019 world champion Toronto Raptors to the ... More...
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NBA
Louis Vuitton Shares 3rd Drop of NBA Capsule Collection
French fashion house Louis Vuitton continues their collaboration with the National Basketball Association with the release of their third collection. Originally... More...
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HUSTLE TV: adidas #747WarehouseSt All-Star 2018
There definitely was a game of optics happening in Los Angeles during the 2018 NBA All-Star. With Nike once again in control of the NBA jersey and merchandise c... More...
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A Closer Look at 2018’s NBA All-Star Jerseys
Despite the recent success Nike has had retro-ing their most iconic sneaker silhouettes, Jordan Brand has decided to move away from tradition by utilizing signa... More...
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Kitsuné Announce Special NBA Collaboration
Cult French fashion brand and music label, Kitsuné have announced a unique ready-to-wear capsule collection and music compilation with the National Basketball A... More...
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Nike and NBA Unveil New Jerseys for 2017-18 Season
After announcing a partnership back in 2015, Nike has unveiled the first look at its basketball jerseys created for the 2017-18 NBA season - starting with the G... More...
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Watch Drake’s Sketches From Last Night’s NBA Awards
Last night, NBA hosted its inaugural awards show to honour player's outstanding achievements through the previous regular season.Marking this significan... More...
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Watch Nicki Minaj Perform at the 2017 NBA Awards
Nicki Minaj stopped by the NBA Awards in New York City last night and performed a medley of songs for the athletes, coaches, staff and other celebrities in atte... More...
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OFF THE HOOK and the NBA Announce New Collection
Montreal boutique OFF THE HOOK has teamed up with the NBA for the next release under their Chez Nous series: Chez Nous C'est la NBA. The collection pays tribute... More...
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Travis Scott Shares “Way Back” Video feat. James Harden
After earning platinum accreditation for both Rodeo and Birds in the Trap Sing McKnight on the same day, Travis Scott has delivered a brand new music video for ... More...
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Drake Selected to Host Inaugural NBA Awards
The National Basketball Association has announced that Drake will host its inaugural awards show, which will take place on June 26. The venue will be Basketball... More...
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Frank + Oak Unveils Second Collection of NBA Licensed Merchandise
Canadian-based brand Frank + Oak is releasing its second line of Canadian-exclusive NBA licensed merchandise, just in time for the 2017 playoff season.The m... More...
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Jordan Brand to Honour Russell Westbrook With AJ XXXI “Why Not?”
Jordan Brand is releasing a special edition Air Jordan XXXI to commemorate Russell Westbrook's new NBA record for most triple-doubles in a single season.The... More...
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Dove Men Presents ‘Real Heroes Care’ Campaign featuring Kyle Lowry
Sports have traditionally been synonymous with competitiveness, but Dove Men believes it’s time to celebrate the real heroes in sport. Their strength comes from... More...
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Jordan x OVO Unveil 2017 All-Star Collection
As the annual NBA All-Star Weekend approaches, Jordan Brand and OVO have announced their upcoming collaborative collection celebrating the festivities.The c... More...
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The Air Jordan 6 “Chameleon” Is Dropping for NBA All-Star Weekend
NBA All-Star Weekend is just around the corner, and we're getting a first glimpse at what Jordan Brand has in store for us to commemorate the occasion. This lim... More...
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John Legend to Headline 2017 NBA All-Star Game Halftime Show
John Legend just released his highly-anticipated album DARKNESS AND LIGHT and moments ago the NBA confirmed that Legend will be headlining the halftime show pre... More...
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Frank + Oak Announces NBA Licensed Merchandise
Montreal's own Frank + Oak are celebrating Toronto's hometown heroes with an all new collection of NBA licensed merchandise. The inaugural 9-piece collection is... More...
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adidas Unveils James Harden’s Vol. 1 Signature Shoes
It's been about a year since adidas signed NBA All-Star James Harden and today we get the first look at his upcoming signature shoe, titled “Harden Vol. 1.” The... More...
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Russell Westbrook Covers GQ Magazine’s November Issue
NBA All-Star Russell Westbrook is the latest to grace the cover of GQ Magazine. The Oklahoma City Thunder point guard sat down with GQ to chat about his experie... More...
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