A Closer Look at 2018’s NBA All-Star Jerseys
Despite the recent success Nike has had retro-ing their most iconic sneaker silhouettes, Jordan Brand has decided to move away from tradition by utilizing signa... More...
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Jordan Brand
Opinion: Marketing, endorsements and the Season of Her
Over the past few years, consumers have seen a growing push towards marketing sneakers to women. While popular brands have spent millions of dollars endorsing h... More...
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Jordan Brand Unveils New Air Jordan V Colourways for Fall
After unveiling its fall retro offerings, Jordan Brand has unveiled a new lineup of Air Jordan V colourways for the fall season that "continue to honour the spi... More...
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Jordan Brand Honours Russell Westbrook with Air Jordan XXXI “RW”
Russell Westbrook was the centre of attention at last night's inaugural NBA Awards after receiving the 2016-17 NBA Most Valuable Player Award. Jordan Brand is c... More...
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Jordan Brand Unveils Jordan Trainer 2 Flyknit
Jordan Brand has unveiled a clean Flyknit update to their performance-focused Jordan Trainer 2 inspired by Michael Jordan's famous "breakfast club" workouts.
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Jordan x Converse Announce 2-Pack Release
After an unexpected leak earlier this week, Jordan Brand and Converse have officially released news of their first ever collaboration. In celebration of Michael... More...
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Jordan Brand Unveils Fall 2017 Retro Lineup
Jordan Brand has unveiled a range of retro Jordan silhouettes for the Fall season including "reimagined, recreated and reintroduced" colourways of the AJ I, II,... More...
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DJ Khaled x Jordan Brand Announce Air Jordan 3 “Grateful”
DJ Khaled is gearing up to release his tenth studio album, Grateful, and the iconic record producer has announced a collaboration with Jordan Brand to celebrate... More...
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First Look: Jordan Store Toronto
This Saturday May 27th at 6:23am the second North American Jordan Store will open in our fair city of Toronto. With over a hundred people already in line for op... More...
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Jordan Introduces the Fly ’89
Jordan Brand has introduced a brand new silhouette that builds on the legacy of the ever-popular Jordan IV.The new Jordan Fly '89 lightweight silhouette tak... More...
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Jordan Brand To Open Centre 23 in Toronto May 27th
Following the 2016 Jordan Brand pop-up during NBA All Star in Toronto, few details have been teased out about a permanent store opening, which at times seemed l... More...
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Drake Teases New OVO Jordan Trunner on Instagram
Drake has taken to his Instagram to give fans a close up look at what appears to be an upcoming OVO x Air Jordan Trunner LX.The style appears to be a low-to... More...
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Jordan Brand Announces New Store in Downtown Los Angeles
Jordan Brand is looking to expand its retail ventures in North America with a new 19,000-square-foot store in downtown Los Angeles. The brand is due to take ove... More...
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Jordan Brand Announces Women’s Exclusive “Heiress” Pack
Jordan Brand has something special in store this summer just for the ladies in form of its Heiress Pack. The four-style pack features the Air Jordan 11 Low, Air... More...
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Virgil Abloh Previewed the OFF-WHITE Jordan 1’s at the Met Gala
The Met Gala is one of the most important fashion events of the year, and Virgil Abloh used the occasion to his full advantage last night. The creative director... More...
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The Jordan 1 Royals Are Dropping Tomorrow
No, this is not an April Fool's joke.One of the best Jordan 1 colourways of all time is coming back tomorrow and you might actually have a chance to cop if ... More...
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The Jordan Six Rings Sneakers Are Coming Back
Do you ever wish you could just take elements of different shoes and combine them into one for one ultimate sneaker? Well, Jordan Brand did that with the Six Ri... More...
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Jordan Brand Unveils Complete Collaboration With KAWS
After months of speculation and leaks, Jordan Brand has officially unveiled its complete collaborative collection with cult contemporary artist KAWS, and fans o... More...
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Jordan Brand Unveils Four Upcoming AJ4 Colourways
In an effort to "keep your summertime hustle on point," Jordan Brand has unveiled four new Air Jordan 4 colourways that are set to release over the next few mon... More...
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Jordan Brand to Drop AJ XXXI Low “School Collection”
Jordan Brand has created a unique Air Jordan XXXI Low PE for each of its five college basketball schools - California, Georgetown, Marquette, Michigan and North... More...
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