Stella McCartney has just released her Winter 2017 ad campaign.
This season, McCartney continues to be an advocate of sustainable fashion and shot the entire campaign at a landfill. The brand uses 53 percent sustainably sourced materials and is proudly vegetarian.
McCartney has said of the campaign and its inspiration:
“The idea we had with this campaign is to portray who we want to be and how we carry ourselves; our attitude and collective path, our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.”
The campaign was shot on location at a landfill in Eastern Scotland by photographer Harley Weir and stars models Birgit Kos, Iana Godnia and Huan Zhou. Check out a few of the shots below.