Introducing Plus, a new brand from the creatives behind Starface (Julie Schott and Brian Bordainick), alongside co-founder and CEO Cathryn Woodruff.

The brand launches today with its inaugural product, Plus Body Wash, a just-add-water, no-bottle cleanser made with nourishing ingredients. The product’s dehydrated formula eliminates unnecessary water from the typical body wash experience and our completely dissolvable packaging leaves no trace behind. Simply add water to activate a rich lather and watch the packaging dissolve down the drain.

Plus Body Wash features a clean, pH-balanced formula that does not contain SLS or SLES surfactants, which can cause skin irritation or trigger allergies. It is also packed with efficacious ingredients, such as aloe leaf, sweet almond oil, shea butter, and ferulic acid, making it suitable for all skin types. Plus Body Wash comes in two gender-neutral scents: SUMMER (neroli, orange, lemon) and WAVES (coconut, sea salt, jasmine), as well as an unscented variety, CLOUD.

Each Plus Body Wash pack contains 16 single-serve sheets for $16.50 USD and can be purchased exclusively at