Sprite has returned for its second year of the “Obey Your Thirst” Campaign, featuring rappers and urban artists from both past and present emblazoned on limited edition Sprite Lyrical Collection cans of their signature citrus drink. Last year, the campaign featured lyrics from Drake, Notorious B.I.G, and Nas; this year Missy Elliott, J.Cole and Tupac’s lyrics will be seen on the limited edition cans. Sprite is encouraging their beverage drinkers to take selfies with these cans and upload them to their site, in a chance to win prizes ranging from branded items to concert tickets. Contests begin on June 20th. Check out the “Obey Your Thirst” campaign here.
Sprite is Back With the “Obey Your Thirst” Campaign Ft. Missy Elliott, J. Cole & Tupac