Emily Oberg is taking her iconic brand Sporty & Rich to next level today. After opening their first flagship location in New York last month and huge collaborations with adidas, Lacoste, Solid & Striped, Clark’s and others, Oberg is taking the lifestyle apparel brand into the beauty space. S&R Beauty seems to be a natural next step for the brand that is aligned with the health and wellness worlds. Unsurprisingly, the branding is as simple as the formulations, which use natural and organic ingredients perfect for sensitive skin.
After discovering she had an autoimmune disease, Oberg experimented with many natural skincare brands and gravitated toward the simple, more natural products before creating her own in partnership with Cierra Sherwin, a Product Developer and Marketing expert who worked for Glossier, Victoria Beckham Beauty and Bobbi Brown to name a few.
Together, they created five genderless streamlined products: Skin Softening Milk Cleanser, Multi-Vitamin Face Mist, Multi-Purpose Balm, Nourishing Body Oil, and a Replenishing Hand Cream, each formulated with natural and organic ingredients like soothing actives, antioxidants and hydrating nutrients. The entire product line was also created to comply with EU regulations which are notoriously stricter than US requirements, and are vegan, paraben-free, cruelty-free, gluten-free, and dermatologist-tested for sensitive skin.
Ranging from $30 – $48 US each, the entire product range is available now online at Sporty & Rich.
PRODUCT LINE UP:
Cleanser ($40): A gentle and non-stripping milky texture; will not disrupt skin barrier or skins’ natural pH
Face Mist ($40): Provides a soothing, refreshing, and hydrating boost of vitamins for your skin
Balm ($30): Multi-purpose balm that is hydrating and protective of the skin barrier
Body Oil ($48): Rich and nourishing, relieves skin dryness
Hand Cream ($28): Moisturizing and non-greasy, relieves skin dryness