Well H&M has done it again. Man, they have good taste in designers! This time around French fashion designer Sonia Rykiel has created a 70-piece lingerie line which will be sold in approximately 1,500 H&M stores as well as Rykiel boutiques.
The line is said to be playful and feminine with Parisian influence. It also has a fifties style coquettish flirtatiousness featuring crystals, pink satin, and flower appliques. It’s certainly not day to day wear, but it sounds like it would be suitable for a Valentines fantistique!
Rykiel also created sportier, more practical pieces for the line made from micro-fiber, as well as headbands, and hair accessories. Prices range from $12 for a thong, $30 for a bra, and $114 for the more intricate designs.
The line is set to drop in stores this Saturday.