Vancouver’s own So Loki have returned with a brand new single and an accompanying music video – all an ode to the fallen sportswear chain Athletes World.
Directed by Lucas Hrubizna, the “Athletes World” visual features rapper Sam Lucia and producer Geoff Millar on a quirky television program advertising their most recent project SHINE and an opportunity for a viewer to win a So Loki concert in their home if they send an email “telling us why they’re their biggest fan.” You can imagine what goes down.
The boys also managed to get some choice photos with legendary radio host Sway Calloway of Sway in the Morning and used them for the single art so that’s pretty cool.
Watch the video for “Athletes World” above and catch So Loki on tour this spring at the dates below. Look out for their Planet Bando EP on May 25.