adidas is best known for its high profile collaborations with Kanye West and Pharrell Williams, but the Three Stripes is showing no signs of slowing when it comes to collaborating with artists. Most recently it has teamed up with Snoop Dogg, Desiigner and MadeinTYO to update the Frank Sinatra classic “My Way” for a new generation as a spinoff to the brand’s recent campaign film “Original Is Never Finished.”
The first of two videos features Snoop Dogg recording a verse on the reworked track within his studio. The second video features Grammy nominee Desiigner recreating a famous Sandro Botticelli painting, and “Uber Everywhere” rapper MadeinTYO joining a company of masked dancers to perform his own remix. The masks are made from repurposed NMD material further driving home the point that “Original Is Never Finished.”
Peep the videos below and let us know your thoughts.