UK-based beauty brand Smartere Secrets London has launched in Canada with it’s inaugural product, Cream Contour Concealer Express.

It’s waterproof with a creamy velvet texture for a long-lasting, healthy glow finish. The smart ingredients include vitamin E, shielding skin from environmental damage and superfood natural caffeine, brightening eyes and fighting dark circles. It comes in six shades including Vanilla, Honey, Caramel, Frappe, Latte, and Hot Chocolate.

This lightweight formula boasts a creamy and velvet texture that can be used as a base/concealer, contour and highlighter. The coverage is completely customizable, from medium to buildable in seconds that enhances face shape, facial features, and structure. Cream Contour Concealer Express is waterproof, long-lasting, vegan, and cruelty-free. It protects and covers a multitude of skin problems including dark circles, acne, scars, pigmentation, redness, and uneven skin tone.

Smartere Secrets London Cream Contour Concealer Express retails for $44 each, $126 for a bundle of three and $245 for a bundle of all six and is available online at