When it comes to leather goods, there’s simply no other Canadian brand more trusted and iconic than Roots. From their inception 41 years ago to today, the brand has worked with every Canadian athlete, musician and a veritable who’s who of global talent. From Saturday Night Live to the Montreal Canadians, Roots is a Canadian institution. So of course when it came time to create the prefect varsity jackets, it only made sense for Sidewalk Hustle to collaborate with them.
Just before the holidays we had the unique opportunity to check out what happens behind the scenes at their Toronto leather manufacturing facility. We walked amongst hundreds of different leathers which to this day are still supplied by Horween, looking for that perfect leather that speaks to the essence of our brand. We selected everything from the cuffs to the design of the patches to the Melton wool and the subtle embroidery, to make the Hustle jacket truly ours. We watched our jackets come together piece by piece, stitch by stitch, all the way from the lining to the embroidery, to the custom tailoring, and hand chenilled patches.
Over the course of a day we watched the care and attention our jacket received from these skilled tradesmen, almost all of which have been with Roots for over twenty years. The real secret here is that anyone can take part in the custom jacket program, by going into the Bloor Street flagship and selecting from a range of popular finishes. With hundreds of options to choose from, you can make one of the worlds most iconic and popular jackets completely your own in just a few selections.
Watch our Hustle jackets come alive in the hands of these craftsman below in Sidewalk Hustle’s latest video feature.
You can join team Hustle too. Holler at us here to pre-order your jacket now.
video by Cameron Roden