Canadian staple Roots just dropped its 2025 holiday campaign, and it’s pure holiday energy. Titled “Anything Roots,” the brand taps Seth Rogen as the Roots Holiday Concierge, juggling frantic shoppers and gift-giving dilemmas with his signature Canadian humour.
The concept is simple: Rogen behind a hotline, offering advice with one clear line—“Get them anything Roots.” It perfectly captures the chaos and charm of the season.
Set in a retro call centre, the campaign nods to Roots’ 1973 heritage while keeping it playful and modern. There’s even a real Holiday Hotline—1-855-ANY-THNG—so fans can experience the fun firsthand.
Rogen is a natural fit—authentically Canadian, effortlessly funny, and relatable. The campaign blends humour, heart, and comfort, showing that Roots is still a go-to for gifts that feel thoughtful and easy.
This holiday season, if you’re stuck on what to give, follow the advice: Anything Roots will do.