Agent Provocateur co-founder Serena Rees is launching a new line of unisex lingerie, entitled Les Girls Les Boys.
Her first collection will consist of 100 pieces including underwear, bodysuits, pajamas and more. The pieces are meant to be gender-fluid, a new and interesting concept in the lingerie industry.
Speaking to Business of Fashion, Rees has said of the brand:
“Les Girls Les Boys is for the customer who treads their own path, are proud of who they are and proud of who they love. The idea of ‘bed to street’ is core to our brand philosophy – blurring the boundaries between inside and outside. This is the new sexy.”
The collection will be available on September 1 at LesGirlsLesBoys.com as well as at selected stockists.