Sephora announced today they’re finally launching their very first beauty subscription service called Play! by Sephora. The monthly service will cost $10 and launch this coming September in Boston, Cincinnati, and Columbus, Ohio, and eventually expand across the U.S. by next year. The first box is themed around essentials and will include: Sephora Collection Rouge Infusion Lip Stain in Peony, Marc Jacobs Beauty Highliner Gel Eye Crayon in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and bumble Hairdresser’s Invisible Oil, and finally the Glamglow Supercleanse facial cleanser.
The service is aimed to deliver all the goodness and information you find in store at Sephora, and we gotta say, we’re pretty pumped about this. The box will be delivered with a Play! Book which will include tips on application and insider beauty hacks, a Spotify Playlist, as well as a Play! Pass which you can take into your local store to receive one-on-one tutorials
No word yet on weather this service will expand into Canada, though we can only hope!