Selena Gomez is the face of Coach’s fall 2017 campaign.

Shot by fashion photographer Steven Meisel and styled by Karl Templer, the 24-year-old singer, actress, producer and philanthropist captures the all-American optimism of the brand as she sits in the backseat of a 1976 Plymouth Fury in New York City.

Creative Director Stuart Vevers said in a statement:

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course. To me, she speaks to a generation; she connects.”

To coincide with the fall collection, Coach has created three short films starring Gomez to highlight the key bags of the season – the Rogue, the Coach Swagger and the Edie.

Take a look a few additional campaign shots below.