Cool girl Willow Smith continues as Chanel’s latest cover model for their fall winter 2016 ready-to-wear eyewear collection. Back in June we got a sneak peek at some of the imagery and finally the full ad campaign has been released hot on the heels of her CR Fashion Book cover which is set to hit newsstands on September 15th.

In the campaign, Smith models the Vintage, Urban Chic, and Chanel Coco Chain eyewear collections  along with Chanel jewels, ready to wear pieces, and super cute ribbons. While an unconventional choice for a cover model as well as the brand who usually features more famous Hollywood faces and supermodels, Willow exudes elegance and luxury in the most approachable way possible.

Here’s an official statement from Chanel:

“Willow Smith is the embodiment of her generation’s spirit. Her youth and energy charmed Karl Lagerfeld who has invited her to join the family of CHANEL muses. With characteristic natural poise, the young trendsetter was instantly at ease in front of the designer’s camera.”

Flip through the full campaign below and shop the Vintage, Urban Chic, and Chanel Coco Chain collections in-store now at Chanel.


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