Sean Avery for Hickey Freeman Spring/Summer 2012 Campaign

Hockey star and New York City fashion icon Sean Avery has been tapped to be the face (and body) for the Spring/Summer 2012 Hickey Freeman ad campaign.Β Styled by Sean Spellman and photographed by Francesco Carrozzini, the campaign will appear in print inΒ Vanity Fair magazine. The shots are slick, sophisticated and hot, the perfect way to sell menswear. Take a look below.