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Footwear brand Saucony Originals’ presents a new “Originators Only” social media campaign which brings together a diverse group of YouTubers/Bloggers from the digital sneaker community to inspire fans to be Originators in their own right this year. Directed by Andy Madeleine the campaign in its entirety will feature 10 short stories, accompanied with photography by John Carle, and will delve into the narratives behind each Originator profiled in the introductory video. With an immersive Instagram experience will be launching this month via Saucony Originals.

Watch the video below and big up to the homie Tyler Blake who is featured in the video.