Here is the first image in the upcoming ad campaign for Saint Laurent Paris by Hedi Slimane and featuring musician Christopher Owens. This is the first of fifteen images from the campaign featuring the new brand identity, and shot by Slimane himself. For those of you who don’t know Hedi Slimane recently took over as Yves Saint Laurent‘s creative director, and decided to change the brands name to Saint Laurent Paris as part of the overall brand update. Slimane will use the house’s “original branding” in order to restore “the house to its truth, purity and essence – and taking it into a new era”, while “respecting the original principles and ideals”. The new name will be implemented by the time the Spring/Summer 2013 collection is available in stores.
Saint Laurent Paris Campaign Preview by Hedi Slimane