Day 4 of World MasterCard Fashion Week. We attended the evening shows and mingled with other fashion addicts as more and more people flooded the tents after the 9-5 work shift.
The 5pm show was owned by Malorie Urbanovitch in the studio. As spectators sat on white pews, Malorie’s models strutted between rows of people, weaving in and out of the crowd donning her SS15 collection. Here, Malorie opted to feature her signature straight cuts, solid blocks of unorthodox colours (purples and fuchsias mixed with terra cotta and deep greens) with a focus on knit sweaters and straight cut skirts. The models wore loafers and oxfords, and accessorized with simple leather and fur purses. A dark and dreamy show, with a strong emphasis on linear cuts and blends of textures.
At 6pm, the studio was transformed into an art exhibit for Toronto native Caitlin Power’s SS15 collection. Featuring just twelve models on a multi-level raised platform, Power opted to showcase her best dresses during the presentation. The models stood perfectly still in their amazingly tailored dresses, as photographers and spectators milled about. Power’s collection consisted mainly of neutrals- beiges, blacks, greys, and blush- but a few dresses featured pops of yellow and ultramarine. Each of her dresses were extremely wearable for any woman in an office setting, or attending a classy after hours cocktail.
We moved to the runway to view the Maison Matthew Gallagher SS15 collection at 7pm. Sophisticated and ultra feminine, Gallagher’s skills in designing to make a woman feel beautiful was evident at this show. From flowing body-hugging gowns to extremely structured skirts and dresses, Gallagher’s gowns were killer. Made to impress and bring attention without being gaudy, the cuts were angular, unorthodox and fresh; yet he does not fail to keep his designs extremely feminine.
Soia & Kyo were next at 8pm. The runway transformed into a mini grass lot; models in loafers, sporty flats and tennis shoes strutted down the length of the runway clad in athletic, comfortable, yet completely style-conscious gear. An adorable French Bulldog made his way down the runway at least twice, garnering collective “awws” from the crowd. This year’s collection focused on the city-goer with a streak of country. Wide collared trenches and bomber jackets made an appearance in soft oatmeals, beiges and greys. Yellow was the feature colour of this collection, highlighting fantastically cut waffle-textured coats and elongated rain coats. A strong show for those who love to be comfortable yet chic.
Rudsak closed Day 4 with a bang. The 21-year strong Canadian brand is still true to its “urban leather” roots- like the preceding show, Rudsak’s collection featured a wide variety of beach wear, athletic inspired gear, comfy flats and platform sneakers all paired with a Rudsak back pack or purse. The models’ outfits often consisted of a blend of textures; Evik Asatoorian has opted to showcase his amazingly tailored leather shorts and jackets with mesh tops and cotton shirts. Red was the feature colour of choice this year, but the collection mainly consisted of Rudsak’s traditional buttery black leather paired with white knits. Moving from athletic towards office-friendly attire at the end of the show, Rudsak’s SS15 collection was an all-encompassing one, covering every activity from hitting the beach, to attending a meeting downtown.
Day 4 was a success. The designers chosen for the evening time slots all seemed to work together, despite being radically different in choices of materials, styles and colour schemes, featuring a strong sense of structure and a love of geometric simplicity, something Sidewalk Hustle definitely digs. Have a look at a few images of each of the collections below.
Caitlin Power Spring Summer 2015
Caitlin Power Spring Summer 2015
Maison Matthew Gallagher Spring Summer 2015
Soia & Kyo Spring Summer 2015
Rudsak Spring Summer 2015