Ruby Fall 2010

New Zealand’s Ruby Boutique‘s concept is truly rad. Designing three fabulously stylish brands (Madame Hawke, Ruby, and It Is What It Is) in house and stocking other popular indie brands like One Teaspoon and Cassette Society, their success continues to soar.

With two and a half years under their belts, their delicate feminine aesthetic extends across nearly every line and continues to develop into Deanna Didovich’s Fall 2010 lookbook for Ruby.

Hopefully all three lines will soon be available for purchase in North America, but for now you can shop the Fall 2010 collection online by clicking here.