Rihanna Trains for Platinum With PUMA

PUMA has launched their second ‘Forever Faster’ campaign, with a focus on training and asking the question “What are you training for?” The brand is challenging individuals and teams to put more of their energy into training and more positive energy back into the sports themselves.

The reason for this campaign is that PUMA feels like training will ultimately lead to a more positive self as well as a stronger end game for the athlete. To really get their message across, PUMA has documented training stories from their ambassadors including Usain Bolt, Rihanna, Sergio Agüero, the Arsenal Football Club, and the Cuban National Boxing team. These training sessions show a behind the scenes look that captures their motivations and tactics to constantly improve and elevate themselves. Of course a training session wouldn’t be as productive without the proper gear, so each ambassador is rocking pieces from PUMA’s IGNITE and IGNITE XT franchise.

Another aspect of this campaign is the new PUMA PACT, which includes customer interaction through the PUMATRAC running app and their new hashtag #NoMatterWhat. With this, they hope to motivate and guide consumers to make themselves faster, stronger and fiercer.

For more information on PUMA Training as well as the new IGNITE XT Training gear, head on over to PUMA’s training shop, and make sure you check out Rihanna training for platinum in the short promotional video for the campaign above.