Rihanna shot by Terry Richardson for Vita Coco Campaign

The hottest thing right now in the beverage world is coconut water and Vita Coco Coconut Water is capitalizing on the worldwide phenomenon. Teaming up with the ever beautiful Barbadian star Rihanna to be the face of the revitalizing drink campaign.  Vita Coco took it a step further and tapped Terry Richardson to handle the camera work, pretty much ensuring that this campaign would instantly go viral. Take a look at the campaign pictures and behind the scenes interview with Rihanna below.