After much anticipation, Fenty Beauty by Rihanna has finally become a reality.

The star has teased the release several times in recent months, but with the launch of the official Instagram, we now know what, when, and where it’s launching. The first product drop? A holographic lip product used backstage at the Fenty x Puma spring 2017 runway show.

According to the Fenty Beauty Instagram, the full line of products will be available in Sephora stores this fall.

Keep your eyes peeled on the brand’s official Instagram page @FentyBeautyCosmetics for more news as its released.