Late last year Rihanna signed on as a creative director and global ambassador for fitness at Puma and today her first campaign and glances at the collection have finally arrived. She joins fellow brand ambassadors Meek Mill and Usain Bolt in a new campaign called Forever Faster brand. The campaigns tag line “Calling All Troublemakers” is especially fitting for badigirl.
She brings her high fashion niche to the imagery where she’s rocking a pair Pulse XT sneakers, a super cool visor, crop top, leggings, and sweater tied at the waste. We can’t wait to see what’s next for Riri and the brand.
See all Rihanna’s picks here.
An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @Rihanna. #ForeverFaster pic.twitter.com/Qupt6cc0bl
— PUMA (@PUMA) April 29, 2015